it all starts here

Discover what sets you apart and learn how to make the most of it.

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Your Biggest Blind Spots are Often the best parts about you

learn The Language of You and uncover the parts of you that shine.

do you ever suffer from imposter syndrome?

What if I told you that lacking confidence isn’t the problem and lack of self-awareness is?

How many times has someone asked you what you do well and you sit there with a blank face?
You know you must do something well, but for the life of you it’s just not top of mind.

That’s where strengths comes in.

Strengths gives us the language to fill in those blind spots.

Are you ready to discover what really makes you tick?

choose the option that best suits you.

PSMN Members receive special pricing, check membership page for details

deep dive workshop

Prefer to work as a small group and grow together? Then this is your workshop.

6 hours, including breaks, to work through the whole The Language of You program with peer support.

BONUS: Receive a 60-min 1:1 session after the workshop

Workshop limited to 12 people.
Investment: $549 (includes 3-mo trial PSMN Membership)


For those who prefer more individual attention and to work at your own pace, this is the path for you.

We will cover the 4 modules of The Language of You at your pac. The quicker you take action, the quicker we move through the material.

For example, if we complete the material in only 2 sessions, the other 3 sessions can be used to move forward on your plan.

5 hours of coaching
Investment: $799 (includes 3-mo trial PSMN Membership)

DIVE DEEPER and learn more

by reading below OR connect with me directly if a conversation is more your style. No obligations whatsoever.

Knowing your talents is the first step in understanding how to be you at your best and create a rock-solid foundation from which to launch you and your purpose.

THE feedback I most commonly hear is:

‘i finally feel like I have permission to be me.’

Show your strengths with confidence.

In this masterclass you’ll learn how to isolate the driving force of your identity and establish what you stand for in the world.

We’ll help you discover how to differentiate your unique strengths so that you can break out of identity traps and forge ahead.

We’ll teach you how to communicate your competitive difference with confidence and power.

My Motivation

When I took the Clifton StrengthsFinder® (now CliftonStrengths®) in 2003, my life changed. The pivotal moment wasn’t what I discovered about myself. It was finally having a language to describe myself to others. It was as if I had received a user’s manual for me.

I want everyone I meet to have that gift as well.

It all starts with the language of you.

Understanding Your Talents

 Using the CliftonStrengths Assessment, we  tap into your innate talents to help you see the possibility you have inside you just waiting to be empowered and put into action. We’ll look at you in the very best light so you can learn how to shine!

Values, Motivations & What You do Best

 Now that you know what’s possible, we’ll weave these talents together with your values, skills, and what truly motivates you.
Too often we compartmentalize these aspects of our lives; but, if we interconnect your talents, success is achieved more easily.

Connecting to Your WHY

It’s all coming together. This is where we begin to dig deep into your WHY, both personally and professionally. Through videos and a deeply profound exercise, you will harness the force that inspires others to go on a ride with you. Your stepping into your own spotlight now.

Defining Your Edge

It’s all about completing the picture. With your WHY clearly defined, you define the HOW that naturally sets you apart from the competition and intrigues even the naysayers to admit that you are a force to be reckoned with. We’ll round things out with a talent detangler.

Still think you’re not unique?

Understanding what makes you unique builds confidence.

When you recognize your value and what makes you special, you…

… will improve your close relationships by having a deeper understanding of one another and appreciating the role that each person plays.

… will improve your communication. Strengths brings a language with it that makes explaining who you are and WHY you are that much easier. It’s like having a dictionary in your pocket.

… will build your business more easily by having a message that resonates emotionally with your ideal client.

… will communicate your value more effectively in the workplace, which will enhance your opportunities for a raise, a promotion or leading a project you’ve been after.

… will have an overall better sense of self and well-being that will radiate and easily attract others.

… will confidently shut down any naysayers who misunderstand you and their words will have less power over you.

… will make wiser investments (time & money) in your future as you will know more concretely what serves your highest self.

In the years that I’ve been working with clients, one thing is consistent.


Often our struggle with the HOW is because we’re not 100% sure of our WHY. I can help with both. There are some amazing tools at your disposal, but creating that perfect message for can still be a challenge. It just so happens, this is what I love to do.

“I’m starting a new business.” Great. This tool will help you refine (or re-define) your branding message to reach your audience with a truly authentic voice – the voice that will emotionally connect with your ideal audience and keep them coming back for more. Learn how to confidently stand in your own spotlight.

“I’m in transition and not sure what’s next.” In life we tend to go with what feels comfortable or what others have expected of us. But when you get that itch, the one that says you should be doing something different, the ‘what’ becomes the challenge. Your strengths hold the clues to finding your path; the one that will get you where you most want to go.

“I don’t know who my ideal client is.” It may come as a surprise, but the better we know ourselves, the more obvious our ideal client becomes. When you can align your talents, with your motivations, what you do best and what you most value, the picture of your ideal client (or niche) crystallizes naturally. No more second guessing and lots less trial and error. I won’t say “no error” since some mistakes we need to make and they are our best teachers.

“I just want to communicate with others better.” One of the reasons I adore Strengths Psychology is that is gives us a language, an easy way to not only understand ourselves but others. I always think of it like a foreign language dictionary in your pocket, giving you the perfect clues to improve all your conversations, from business to loved ones. Want to create more harmony in your life? I highly recommend you give this a try.

What separates this program from any of the free branding advice you can find on the internet? My #Maximizer just hates to start from scratch, and I’m guessing you do, too. With You. Unleashed! you get a head start on understanding exactly what makes you unique and exceptional (and yes, You. Are. Exceptional.) Then, learn how to communicate that and aim it effectively so you can be the best version of yourself as soon as possible.


Let’s do this together.


  • a clear understanding of your value
  • improved communications with friends, family and colleagues
  • unlimited 1:1 coaching support during the program
  • 60 minute, private strategy sessions after the course ends

It was with excitement and hope that I took Jo’s Branding Canvas class – and she did not disappoint. I feel that I already had a good deal of self-awareness and Strengths awareness, so I was blown away when Jo presented a robust framework for more, deeper “aha’s” about who I am …. and who I can be …

Lela Meinke

Her methodical approach just makes sense. She has an outstanding command of Strengths-based coaching. She’s also an engaging trainer and speaker. Her mix of images, stories and personal experience bring the content to life and keep you with her the entire time.

Ryan Houmand

If you are looking for a coach who will celebrate your talents, help you clarify your goals and inspire you to action – choose the not so average Jo Self!

Donna M. Gardner

Her confident and informed style is great for those who are new to strengths discovery, as well as those who have extensive experience. Her Strengths Branding Canvas course will provide any participant with guided, comprehensive exercises that produce individualized, personal descriptions that have multiple uses. And she will make you laugh – a lot!

Ken Barr Jr.

The series was professionally executed and, with only a few participants, took on more of an intimate tone and allowed for extensive feedback and engagement with each other. I found it an eye-opening process and appreciated Jo’s hugely positive and compassionate demeanor.

Gehan Haridy

What I loved most about Jo is her genuine, caring nature. She encouraged me to honor my strengths and to have personal accountability.  If you want to maximize your potential and make strides in achieving your goals, I highly recommend Jo.

Rhonda Rosborough

Prefer to work one-on-one?

Not to worry, it can be done. Check out THE FOURS.

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