Now Available on Amazon!

The first 3 books in the series, Practical Strengths, are now available in print and on Kindle through Amazon.

Get your copy now.
Click on image to purchase.


Practical Strengths, Parenting, Book

If you do not reside in the US, please check your local Amazon.

A brand new resource guide for CliftonStrengths® Coaches and Enthusiasts alike.

A guide that will bring Strengths out of the professional world and into the personal one.

One that will show us how we can be our best in all areas of our lives.


Tiny, little dreams require tiny, little thoughts and tiny little steps.

Great, big dreams require tiny, little thoughts and tiny, little steps.

Get the picture?

– The Universe

Back in 2008, I was feeling completely overwhelmed and about to give up on my dreams of building a business, of building my dream. It felt like what I wanted to build was too big, too difficult, too impossible. That maybe I needed to think smaller.

And then the above quote came to me in an email I subscribe to, Notes from the Universe. It changed my thinking immediately and gave me the hope and the courage to keep going. I just needed to remember it didn’t need to happen all at once.

Fast forward a few years and once again, I was feeling the overwhelm. But this time, it was burning a hole in my soul to share my writing with the world.

I had dismissed it as a dream that would likely remain unrealized. It’s not just about me writing a book. It would require me to get the permission of Gallup (and an IP license from them) in order to bring this dream to life.

I thought $1500 for the license was out of reach.

I thought they may not approve me.

I thought my book would remain unwritten.

I was wrong.

I took a leap to the other side of fear, applied to Gallup… and THEY APPROVED IT!


You might be wondering what this series is about. Well, let me share with you.

I firmly believe – at my core- that if we could learn Strengths as a Second Language, we could truly raise a Strengths-Based Generation. One which has 34 words inculcated into their vocabulary.

I want to provide a resource for how our talents show up to help us in our everyday lives. There is so much out there for the professional world, but not as much for the day to day. And our talents don’t go away when the work day ends, right? My goal is to tackle the following themes:

  • Parenting (released on March 7, 2021)
  • Career Search & Success (released May 7, 2022)
  • Communication Styles (relaeased March 7, 2023)
  • Relationships (in process)
  • Health and Fitness
  • Hobbies and Recreation
  • Spirituality/Inner Compass
  • Conflict Management (in process)
  • Grief & Resilience
  • Habits & Goal Setting (this one makes my #Activator sweat if I’m honest)


If you’d like to stay tuned as to I add more to this, or updates in general, feel free to join our email list here.

If you’d like to contribute a personal story to one or more of the books or tell me which theme you’re most interested in seeing published next, then send me a message here.


Jo Self, Gallup Coach, Strengths, Idea Accelerator

Jo Self is and is on a mission to teach Strengths as a Second Language so we can Raise a Strengths-Based Generation. She seeks to create a world where everyone can live to their full potential, talents aren’t wasted and happiness is contagious. As a mompreneur and expat living in Mexico (after 12 yrs in South America), she understands the challenges and rewards that both entail. When she’s not helping others create extraordinary lives, she can be found at the sewing machine, at the movies, enjoying a glass of wine with friends or horsing around with her terribly precocious little boy, affectionately known as O.

She was Peru's first Gallup Certified Strengths Coach and has been working with Strengths since 2003.  In the past, Jo was busy developing nationally recognized and award winning employee programs for Yum! Brands, the world’s largest fast food restaurant company. And when she wasn’t leading in-house teams to discover their strengths, she was on loan to other organizations helping them to do the same – all while serving on the national board of directors for her professional organization, ESM Association.

Once she left the corporate ranks, she started her own event business, Bon Vivant Savant, and was recognized as both a “Top Female Under 40” influencer in the community by Louisville Woman Magazine and also as a leading entrepreneur in the “40 under 40” list by Business Week Magazine.

After leaving the States she moved to Peru (eventually becoming a citizen as well) where her entrepreneurial spirit continued with a tourism start-up that won a government grant as well as being recognized by ADEX as a top 50 start-up in the country. But that dream wasn’t fulfilling her spirit and a health scare led her to her true calling, being a Strengths Advocate. Today, she continues that journey from Mexico City, serving clients in over 23 countries around the world.

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