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Get it right before it goes



Are you dreaming of starting your own coaching or consulting business but don’t know where to begin?

Are you tired of feeling stuck (in a job, in between jobs)?

Do you know this is the path for you, but feeling overwhelmed by what you think you need to know?



“8 Elephants: How to Succeed in Business
One Bite at a Time”
The Coaching and Consultants Startup Essentials Guide.

By Jo Self

Welcome! You’re one step closer to unlocking your potential as a successful coaching or consulting entrepreneur. This eBook is a treasure trove of knowledge and practical advice written by one entrepreneur (me) who wants to help others avoid the mistakes I made along the way.

By all means, you WILL make mistakes; but make the RIGHT ones – ones that move you forward and create opportunities. Not the ones that lead you to think you’re a failure and this was all for naught.


I’m someone who’s been on this journey as an entrepreneur since 2007. I’ve made plenty of mistakes along the way, so I know the challenges and obstacles that can hold you back from realizing your dreams. My mission is to empower aspiring entrepreneurs like you to navigate this exciting journey with ease and avoid common pitfalls.


Frankly, getting stuck in overwhelm is possibly the biggest obstacle for someone starting their own business (well that and imposter syndrome). And how do you eat an elephant? One bite at a time. This eBook helps break down the fundamentals of starting a business into 8 tasty elephants and all the considerations that come with each. This is not a How-To book necessarily, but it will give you comprehensive and concise information on all the pieces to consider when starting your business.


It’s short and easy to read, but chock full of essential advice. Your style is very conversational and inviting. I feel like… I’ve just made a new friend.
– Cheryl P., US

It’s like a starter kit for someone like me…You’ve laid it out very well and yet it doesn’t feel too overwhelming. It reads like a mentor or big sister giving me advice. – Genette B., Philippines




Get Clarity

Know where you are and where you want to go


Get your head straight and set the right expectations from the get-go

The Nitty Gritty

The bits and bobs that you need to make a business work


The pieces that keep you moving and growing


It’s about quality and not quantity – though repetition is a must

Client Connection

The personal touches and the communication points


Without you, the business doesn’t exist, so take care of YOU


A few options to get you started at the lowest cost



This eBook is based on over $15,000 worth of mistakes made and $7000 spent on a coaching certification. It’s all the lessons learned so you can avoid making the mistakes I made.

Holly M, CA

This has been a game-changer for me! This book is like having a personal business coach by your side, guiding you through every step of building a successful coaching or consulting business. Jo’s approach is refreshingly straightforward and fun, making it easy to absorb and put into action.

The journal is a gem! It allowed me to delve deeper into my thoughts and gain clarity about my goals and ideal clients. The coaching questions were thought-provoking and immensely helpful.

Margareta T, S. Africa

Jo has an ability to break down daunting, complex concepts into practical & manageable chunks, indeed like eating an elephant, one bite at a time…

The accompanying journal is a great addition as a practical tool to write down all your own personal learnings.  

Her passion for the subject matter permeates throughout.  Highly recommended.

Beverly G-B, Chicago

While I am kinda on a hiatus from coaching, your ebook got me thinking about what I can do in the meantime.  
I love that your ebook touches on many essential topics such as taxes and government agencies that may provide some assistance, that I have not found in other books like this.

Many people will tell you the value of something and then give you a huge discount. Well, this book is only $7 and I can’t tell you what the value is for you. What you do with the information will determine its real value.

What I CAN tell you, is that this book (and its accompanying journal and video library) are based on the lessons I’ve learned and the over $15,000 I invested to get myself up and running back in 2007. Most of that money was wasted and I ended up starting from scratch and teaching myself.

I spent $12,000 on branding and a website. At the end of the day, it didn’t really function how I wanted, so I taught myself WordPress. And I got tired of spending $250 every time I needed a little icon or image, so I taught myself Photoshop. I was being treated as if I had endless funds. I didn’t.

I invested in a marketing course for $1500. I couldn’t make it work because I still didn’t know who I was or really what I wanted to do. The information has served me (somewhat) once I figured that out. But like most people, I thought it would help me fill in those blanks and it didn’t.

The rest was spent on coaching or courses that I thought would help, but at the end of the day, they didn’t know how to work with me or what I wanted to do. I was going against the current and not with the status quo. I was a person and not a commodity.

My hope is that this book saves you some of the pain I experienced and keeps you from making some of the mistakes I made. I’m now a Strategic Partner to independent coaches because I believe everyone deserves a chance to go after their dreams without going bankrupt. You can hear more about my philosophies, my own experiences, and my process if you opt for the journal and video library upgrade.


Just the eBook for $7

Add the Journal and Video library for just $10 more

About the author.

What sets me apart from other marketing or branding coaches?

I do it all through CliftonStrengths. Building a business around your natural talents will not only make the job easier, but it will also make it more fun! You’ll look forward to each day with energy instead of dread. If you don’t know your strengths, no worries, we can take care of that. You don’t need to know them to make the most of this book, but it will help you get there faster if you do.

The question I am most often asked is, “Why do you do what you do?” The most honest response I can give is that I wish there had been a me for me when I was starting out as an entrepreneur back in 2007. I spent a lot of money on all the wrong things thinking it would magically give me the answers – or at least get me a bit closer to success. Frankly, it was frequently the opposite. And even though I knew my CliftonStrengths, I wasn’t making the most of them or using them to their advantage.

As an entrepreneur since 2007, I’m focused on the lone wolves and small businesses who are dedicated to their vision and seek collaboration to make it happen. Set a solid foundation for success by unleashing your superpowers, claiming your authentic voice, and building a successful brand. I’ll be with all the way.

Jo Self

Other books

Practical Strengths Parenting


Career Success

Communication Styles

Upcoming books!

Not only our the Practical Strengths Books currently being translated into Arabic, Mandarin, Portuguese and Spanish, there are three new titles in the works and should be published late 2023 or early 2024.

Be sure to join the email list to learn of their release and possibly contribute your stories to one of the books!

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